Rolex Pepsi: A Timeless Classic with a Splash of Color

The Rolex Pepsi is one of the most iconic and sought-after watches in the world. It is a GMT-Master or GMT-Master II model with a distinctive red and blue bicolored bezel that resembles the logo of the famous soft drink brand. The Rolex Pepsi was introduced in 1955 as a tool watch for pilots and travelers who needed to keep track of multiple time zones1. Since then, it has become a symbol of style, adventure, and prestige, worn by celebrities, explorers, and collectors alike.

Rolex Pepsi A Timeless Classic with a Splash of Color

The History of the Rolex Pepsi

The Rolex Pepsi was born out of a collaboration between Rolex and Pan American Airways, the largest international airline at the time. Pan Am wanted a watch that could display two time zones simultaneously for their crew members who flew across different continents. Rolex came up with the solution of adding a fourth hand and a rotating 24-hour bezel to their existing Oyster Perpetual model. The bezel was divided into two halves: red for daytime hours and blue for nighttime hours. This way, the wearer could easily read the local time on the main dial and the home time on the bezel2.

The first Rolex Pepsi was the reference 6542, which had a Bakelite bezel with luminous numerals. However, this bezel proved to be too fragile and prone to cracking, so Rolex replaced it with an aluminum bezel in 1956. The reference 6542 was also the first Rolex watch to feature a Cyclops lens over the date window, a signature element of many Rolex models today3.

The next generation of the Rolex Pepsi was the reference 1675, which was produced from 1959 to 1980. This model had a larger case size of 40 mm, crown guards, and an updated movement with a hacking feature. The reference 1675 also introduced some variations in the dial and bezel colors, such as the “Long E” dial, the “Radial” dial, the “Blueberry” bezel, and the “Fuchsia” bezel4.

The reference 16750 was launched in 1981 as an upgrade to the reference 1675. It had a higher-beat movement with a quickset date function and a glossy dial with white gold hour markers. The reference 16750 also had two different bezel versions: one with red and dark blue colors (known as the “Matte Pepsi”) and one with red and light blue colors (known as the “Glossy Pepsi”)5.

The reference 16700 was introduced in 1988 as a more affordable option for the Rolex Pepsi. It had a simpler movement without an independent hour hand, but retained the classic look of the previous models. The reference 16700 was discontinued in 1999, marking the end of an era for the aluminum bezel Rolex Pepsi.

The reference 16710 was released in 1989 as the first GMT-Master II model with a sapphire crystal and a bidirectional bezel. The GMT-Master II had an improved movement that allowed the user to set the hour hand independently from the 24-hour hand, making it easier to switch between time zones. The reference 16710 also offered three bezel options: red and blue (Pepsi), black and red (Coke), and all black (Batman). The reference 16710 was produced until 2007, when it was replaced by the ceramic bezel models.

The reference 116719BLRO was launched in 2014 as the first white gold Rolex Pepsi with a Cerachrom ceramic bezel. The ceramic bezel was more durable, scratch-resistant, and fade-resistant than the aluminum bezel, but also more expensive and difficult to manufacture. The reference 116719BLRO had a black dial with white gold hour markers and hands, and a blue Chromalight lume that glowed brightly in the dark.

The reference 126710BLRO was unveiled in 2018 as the first stainless steel Rolex Pepsi with a ceramic bezel since 2007. This model had a jubilee bracelet instead of an oyster bracelet, giving it a more elegant and vintage feel. The reference 126710BLRO also had a new-generation movement with a longer power reserve and an anti-magnetic Parachrom hairspring.

The reference 126719BLRO was introduced in 2019 as a variation of the white gold Rolex Pepsi with a meteorite dial. The meteorite dial was made from a rare slice of iron meteorite that fell from outer space, making each watch unique and spectacular. The reference 126719BLRO also had an oyster bracelet instead of a jubilee bracelet, giving it a more sporty and modern look.

The Appeal of the Rolex Pepsi

The Rolex Pepsi is more than just a watch, it is a legend. It has a rich history, a stunning design, and a versatile functionality that make it appealing to a wide range of watch enthusiasts. The Rolex Pepsi is a watch that can travel the world, tell stories, and express personality.

Some of the reasons why the Rolex Pepsi is so popular are:

  • It has a distinctive and colorful bezel that stands out from other watches and adds a touch of fun and flair to any outfit.
  • It has a reliable and accurate movement that can display two time zones at once, making it ideal for jet-setters, globetrotters, and adventurers.
  • It has a robust and durable case that can withstand harsh environments and extreme conditions, making it suitable for explorers, pilots, and divers.
  • It has a timeless and elegant style that can fit any occasion, whether casual, formal, or professional.
  • It has a prestigious and reputable brand name that signifies quality, excellence, and luxury.

The Conclusion

The Rolex Pepsi is one of the most iconic and sought-after watches in the world. It is a GMT-Master or GMT-Master II model with a distinctive red and blue bicolored bezel that resembles the logo of the famous soft drink brand. The Rolex Pepsi was introduced in 1955 as a tool watch for pilots and travelers who needed to keep track of multiple time zones. Since then, it has become a symbol of style, adventure, and prestige, worn by celebrities, explorers, and collectors alike.

The Rolex Pepsi has a rich history, a stunning design, and a versatile functionality that make it appealing to a wide range of watch enthusiasts. The Rolex Pepsi is a watch that can travel the world, tell stories, and express personality. The Rolex Pepsi is more than just a watch, it is a legend.

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